Bendito Frio Print Striptease - Homemade food that respects your time by Dim&Canzian

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Striptease - Homemade food that respects your time

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Industry Pre-Cooked Meals & Frozen Food
Media Print, Magazine & Newspaper
Market Brazil
Agency Dim&Canzian
Creative Director Michele Dim D'ippolito
Art Director Bruno Cirello, José Bonifácio De Oliveira Sobrinho
Copywriter Samuel Segatelli, Andre Cury
Released May 2015

Credits & Description

Just like its meals, this Bendito Frio Frozen Meals campaign, was also handmade. Each one of the characters were carefully sculpted in clay and then painted one by one before the pics. And, to promote its differential, which are handmade frozen food, the campaign shows in a fun way that frozen food can be handmade and besides all, it respects your time.
Category: Food
Client: Bendito Frio
Agency: Dim&Canzian São Paulo
Country: Brazil
Chief Creative Director: Michele Dim D'Ippolito
Creative Director: Michele Dim D'Ippolito
Creative Director: Samuel Segatelli
Art Director: Bruno Cirello
Art Director: Jose de Oliveira
Copywriter: Samuel Segatelli
Copywriter: Andre Cury
Planner: Samantha Barbieri
Chief Media Officer: Marcio Canzian