|Industry||Pre-Cooked Meals & Frozen Food|
|Media||Print, Magazine & Newspaper|
|Creative Director||Michele Dim D'ippolito|
|Art Director||Bruno Cirello, José Bonifácio De Oliveira Sobrinho|
|Copywriter||Samuel Segatelli, Andre Cury|
Credits & Description
Just like its meals, this Bendito Frio Frozen Meals campaign, was also handmade. Each one of the characters were carefully sculpted in clay and then painted one by one before the pics. And, to promote its differential, which are handmade frozen food, the campaign shows in a fun way that frozen food can be handmade and besides all, it respects your time.