ARMS by J. Walter Thompson Taipei for Bengay

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ARMS

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market China
Agency J. Walter Thompson Taipei
Executive Creative Director I-Fei Chang
Creative Director Kurt Lin
Art Director Dory Liu
Copywriter Ej Chiang
Released July 2009

Credits & Description

Category: Illustration
Advertiser: JOHNSON & JOHNSON
Product/Service: BENGAY
Agency: JWT TAIWAN
Executive Creative Director: I-Fei Chang
Creative Director: Kurt Lin/Ej Chiang
Copywriter: Ej Chiang
Art Director: Dory Liu
Type Of Ad: Magazine
Date of First Appearance: Jul 15 2009 12:00AM
Entrant Company: JWT TAIWAN, Taipei, CHINESE TAIPEI

English Translation of Main Headlines
English Translation : So painful, your arm muscles feel like they’re not yours anymore. [footnote] It’s a common Chinese saying used to express extreme muscle ache or pain to the point where you can’t control your limps anymore.