Berocca Print Kickboxing by J. Walter Thompson London

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Print, Magazine & Newspaper
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Released June 2016

Credits & Description

Brand: Berocca
Campaign Name: Stay On Top
Media: Print
Category: Health, Beauty
Agency: JWT
Geo: United Kingdom
Berocca: Kickboxing
Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Paul Rizzello, Christiano Neves
Creatives: Bill Hartley, Giles Hepworth
Creative Producer: Steve Hedge
Global Business Director: Phil Lancaster
Business Director: Cris Butler
Board Account Director: Phil Ridsdale
Senior Account Manager: Alyona Yasnogorodsky
Planning Director: Ashmita von Habsburg
Planner: Lee Menzies-Pierson
No matter how ambitious and successful you are, there’s always someone younger snapping at your heels. And while they’re cheerfully toiling away on half your salary, you’re not only getting older and less attractive, but are now also hampered by baby-related sleep loss and a long commute to suburbia. This campaign reminds people that they need Berocca to help them hold on to their competitive edge.