Berocca: Maze by The Campaign Palace for Berocca

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Berocca: Maze

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market Australia
Agency The Campaign Palace
Art Director John Koay
Illustrator Mike Kus
Released January 2012

Credits & Description

Bayer launches Berocca TwistânâGo with an OOH drive via The Palace Sydney. The campaign is running in Sydney, Melbourne and Brisbane, including spectacular multi-panel sites in inner-city areas. The illustrations have also been converted into animated digital posters, bringing the concept to life.

Category: Drinks, non-alcoholic
Client: Bayer
Agency: The Campaign Palace, Sydney
Country: Australia
Chief Creative Officer: reed collins
Art Director: John Koay
Assoc Creative Director: Karl Fleet
Group Account Director: Bruce Davidson
Illustrator: Mike Kus