TWELPFORCE by Crispin Porter + Bogusky Boulder for Best Buy

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TWELPFORCE

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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Boulder
Creative Director Carl Corbitt, Evan Fry
Released July 2009

Credits & Description

Category: Retail & E-Commerce, including Restaurants
Advertiser: BEST BUY
Product/Service: RETAIL STORE
Agency: CRISPIN PORTER + BOGUSKY
Date of First Appearance: Jul 17 2009 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY, Boulder, USA
Entry URL: http://wwwawards.cpbgroup.com/awards/2010/cl_cl/bb_twelpforce.html
Chief Creative Officers: Jeff Benjamin / Andrew Keller/Rob Reilly (Crispin Porter + Bogusky)
Creative Director: Evan Fry (Crispin Porter + Bogusky)
Copywriters: Justin Ebert/David Littlejohn/Tom Pettus (Crispin Porter + Bogusky)
Art Directors: DJ Pierce/David Brown (Crispin Porter + Bogusky)
Interactive Art Director: Kat Street/ David Gonsalves (Crispin Porter + Bogusky)
Interactive Designers: Daisy Chavoshi/Christian Behrendt/Slava Morshch/Leif Abraham (Crispin Porter + Bogusky)
Executive Integrated Producer: Pam Scheideler (Crispin Porter + Bogusky)
Integrated Producer: Brenda Fogg (Crispin Porter + Bogusky)
Senior Art Producers: Robert Hannau/Peter Nolan (Crispin Porter + Bogusky)
Technical Lead: Dan Fox (Crispin Porter + Bogusky)
Content Management Supervisor: Lynn Firth (Crispin Porter + Bogusky)

English Synopsis
Best Buy has always been the undisputed tech expert. But their key asset, the knowledge of the Blue Shirts and Geek Squad Agents, was confined to their stores. So Best Buy decided to create a tool that could extend that expertise beyond their walls and out into the digital world. Dubbed “twelpforce” this modern, digitized workforce of Best Buy employees was available 24/7 on Twitter. Not to make sales or push products – but to provide service. Anyone with a question could just tweet @twelpforce, and more than 2000 expert tech gurus would race to provide the fastest, bestest answer.