BIKE ACCIDENT by Y&R Prague for Betadine

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BIKE ACCIDENT

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Czech Republic
Agency Y&R Prague
Released June 2012

Awards

Cristal Awards 2012
Outdoor Cristal BEAUTY / HYGIENE / HEALTH SAPPHIRE (SILVER)
Press Cristal BEAUTY / HYGIENE / HEALTH EMERALD (BRONZE)

Credits & Description

Type of entry: Insert
Category: OTC Pharmacy
Advertiser: EGIS
Product/Service: BETADINE
Agency: Y&R PRAGUE, CZECH REPUBLIC
Advertiser EGIS
Product BETADINE
Entrant Y&R PRAGUE, CZECH REPUBLIC
1 of 3 Campaign
Type of Entry: Insert
Type of Entry: Product & Service
Category: OTC Pharmacy
Title: BIKE ACCIDENT
Advertiser/Client: EGIS
Product/Service: BETADINE
Entrant Company: Y&R PRAGUE, CZECH REPUBLIC
DM/Advertising Agency: Y&R PRAGUE, CZECH REPUBLIC

English Translation of Main Headlines
Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself.
The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.