EAGLE by Whybin\TBWA Sydney for BETSTAR

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EAGLE

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market Australia
Agency Whybin\TBWA Sydney
Executive Creative Director Paul Reardon
Art Director Mark Jones
Copywriter Rob Hibbert
Released July 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: BETSTAR
Product/Service: ONLINE BETTING
Agency: WHYBIN\TBWA
Chief Creative Officer: Scott Whybin
Executive Creative Director: Paul Reardon
Copywriter: Rob Hibbert
Art Director: Mark Jones
Account Manager: Stephen Wren/Alana Cobbledick
Account Manager: Stephen Wren/Alana Cobbledick

English Translation of Main Headlines
Betstar - NRL Beat Betstar are an onlime betting agency. The NRL is the National Rugby League of Australia. There are 16 teams within the competition; The Roosters, The Tigers, the Dragons, The Sharks, The Bulldogs, The Broncos, The Rabbits, The Knights, The cowboys, The Eels, The Warriors, The Storm, The Titans, The panthers and The Sea Egales. This idea takes each individual team's mascot and merges them in the one mythical-like Beast.