BFG9000 Print BARNEY ROBINSON by Barton F. Graf New York

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market United States
Agency Barton F. Graf New York
Executive Creative Director Eric Kallman
Released July 2011

Credits & Description

Category: Corporate Image & Information
Advertiser: BFG9000 SELF PROMOTION
Product/Service: AD AGENCY
Agency: BARTON F. GRAF 9000
Chief Creative Officer/Writer: Gerry Graf (Barton F. Graf 9000)
Executive Creative Director: Eric Kallman (Barton F. Graf 9000)
Media placement: Online Video - Creativity - 20 July 2011

Describe the objective of the promotion.
To announce the hiring of Barton F. Graf 9000's new president, Barney Robinson.

Describe how the promotion developed from concept to implementation.
Being a new agency, we wanted to grab the attention of the press. We knew that would mean doing something different from the traditional written press release to make our announcement.

Explain why the method of promotion was most relevant to the product or service.
We're a creatively focused agency, and we wanted our announcement to reflect that.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The press release was featured on Creativity Online as a 'Pick of the Day', something usually reserved for actual ads themselves. It also made the front page of The YouTube video itself has over 3,000 views, and no dislikes.