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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Creative Director Cibar Ruiz E Alessandro Cassulino
Released November 2003

Credits & Description

Company: BIC, BRAZIL
Market Director: José Valter
Company: TBWA/BR, BRAZIL
VP Media: Roberto Genistretti Jr
Accout Supervisor: Gilson Freitas
Media Designer: Gustavo Mascito
Creative Director: Cibar Ruiz

The Print Ad titled LIGHTER was done by Lew'Lara\TBWA Sao Paulo advertising agency for product: Bic Lighters (brand: Bic) in Brazil. It was released in Nov 2003.