Bic Print Idea, 4 by Publicis Madrid

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Idea, 4

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Industry Stationery
Media Print, Magazine & Newspaper
Market Spain
Agency Publicis Madrid
Executive Creative Director Alexandre Okada
Released April 2013

Credits & Description

A different point of view that appreciates any idea that starts with a Bic pen instead of just the big ones. Publicis, Madrid wanted to inspire people to create anything with a BIC pen without feeling the pressure of having to find the BIG IDEA.
Media: Print
Category: Office Equipment
Agency: Publicis
Brand: BIC
Geo: Europe, Spain
Advertising Agency: Publicis, Spain
Executive Creative Director: Alexandre Okada
Creative Directors: Rafael Santamarina, Bitan Franco
Art Director / Illustration: Anthony Caseiro