Idea, 4
| Industry | Stationery |
|---|---|
| Media | Print, Magazine & Newspaper |
| Market | Spain |
| Agency | Publicis Madrid |
| Executive Creative Director | Alexandre Okada |
| Released | April 2013 |
Credits & Description
|
A different point of view that appreciates any idea that starts with a Bic pen instead of just the big ones. Publicis, Madrid wanted to inspire people to create anything with a BIC pen without feeling the pressure of having to find the BIG IDEA. |
