BRAND JOURNALISM by J. Walter Thompson New York for Microsoft

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BRAND JOURNALISM

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Industry Software & Multimedia Productions, SaaS
Media Print, Magazine & Newspaper
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Kash Sree. Walt Connelly, Justin Crawford
Creative Director Louis-Philippe Tremblay
Released September 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: MICROSOFT
Product/Service: BIEB
Agency: JWT
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: JWT, New York, USA
Entry URL: http://www.weworkweekendsforbrands.com/2010/bieb
Chief Creative Officer: Ty Montague (JWT North America)
Chief Creative Officer: Harvey Marco (JWT New York)
Executive Creative Director: Justin Crawford (JWT New York)
Executive Creative Director: Walt Connelly (JWT New York)
Chief Creative Officer: Gayle Troberman (Microsoft)
Head of Experience: Ingrid Bernstein (JWT New York)
Group Planning Director: Graham Phillips (JWT New York)
Executive Director, Experiential Messaging: Brian Clark (GMD)
Director, Global Marcom Strategy: Deana Singleton (Microsoft)
Senior Technology Editor: Kyle Monson (JWT New York)
Creative Director / Global Integration: Jim Consolantis (JWT New York)
Digital Producer: Charly Nguyen (JWT New York)
Creative Director: Louis-Philippe Tremblay (JWT New York)
Senior Advertising Manager: Kevin Basch (Microsoft)
Senior Advertising Manager: Larry Grothaus (Microsoft)
Account Manager: Michael McKloskey (JWT New York)
Production Company: (JWTwo)
Web Development: (Blast Radius)
Media Agency: (Wunderman)
Relationship Marketing: (Universal McCann)

English Synopsis
Templated format used with EyeBlaster Smart Versioning Tool to allow for custom messaging for instant response to audience conversation and topical news items.