|Industry||Beers and Ciders|
|Media||Print, Magazine & Newspaper|
|Art Director||Tyler Mckissick|
Credits & Description
To highlight Bier Markt’s commitment to this beeriest of festivals, Open created a social media Biervent calendar – the Oktoberfest answer to the advent calendar. Housed on [Bier Markt’s Facebook page](http://facebook.com/BierMarkt), the Biervent calendar will countdown the 32 days of the festival with a billboard that features a new headline each day, such as “Rock Out With Your Sauerkraut” and “Bier and Lederhosen. So In Right Now.” The campaign also features OOH and TSA ads that reflect the Biervent calendar headlines.