Billington's Print Gingerbread Man by Chick Smith Trott (CST), The Gate, London

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Gingerbread Man

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Industry Baking, Cakes & Desserts
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Chick Smith Trott (CST)
Art Director Martin Pierson
Copywriter Martin Pierson
Photographer James Taylor
Illustrator James Taylor
Agency The Gate, London
Released March 2013

Credits & Description

Media: Print
Category: Food
Agency: The Gate
Brand: Billington's
Geo: Europe, United Kingdom
This first execution of a new campaign for Billington's Sugar features a freshly baked gingerbread man eating his own arm. He is ridiculously delicious. The aim of the work is to raise awareness of the Billington's unrefined sugars range and the enhancing benefits of baking with them.

Someone's been baking with Billington's.

Advertising Agency: The Gate, London, United Kingdom
Art Director / Copywriter: Martin Pierson
Illustrator / Photographer: Taylor James
Typography: Mark Goodwin
Published: February 2013