Billy Tea Print Billy Tea: Mineshaft by Clemenger BBDO Melbourne

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Billy Tea: Mineshaft

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Industry Coffee, Tea, Breakfast Drinks
Media Print, Magazine & Newspaper
Market Australia
Agency Clemenger BBDO Melbourne
Art Director Quenton Miller
Copywriter Ben Keenan Director
Illustrator Craig Mcgill
Released May 2011

Credits & Description

Tea from a time when a deep conversation meant you were down a mineshaft.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Quenton Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull