BirdLife: Will the net profit justify the gross loss? by The Jupiter Drawing Room South Africa for BirdLife

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BirdLife: Will the net profit justify the gross loss?

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market South Africa
Agency The Jupiter Drawing Room South Africa
Designer Steven Malcolm Tyler
Released September 2011

Awards

One Show 2012
One Show Design Collateral Design / Posters - Campaign Merit

Credits & Description

Media: Outdoor
Geo: South Africa
Category: Public interest
Agency: The Jupiter Drawing Room
Brand: BirdLife
Will the net profit justify the gross loss?
As the current rate, unsustainable fishing practices will deplete the world's fish stocks by 2048, leaving 3.5 billion people without their primary source of nutrition. If nothing is done to change this trend, marine life will not suffer alone.
Save our Oceans. Save our Seabirds. www.birdlife.org.za
These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.
Advertising Agency: The Jupiter Drawing Room, South Africa
Copywriters: Jonathan Pepler, Gerhard Pretorius
Designer: Steven Tyler