REAL GOOD EXPERIMENT by Mono for Blu Dot

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REAL GOOD EXPERIMENT

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market United States
Agency Mono
Director Andrew Zuchero
Editor Andrew Zuchero
Released December 2009

Credits & Description

Category: Other Digital Channels
Advertiser: BLU DOT
Product/Service: REAL GOOD CHAIR
Agency: MONO
Date of First Appearance: Dec 14 2009 12:00AM
Entrant Company: MONO, Minneapolis, USA
Entry URL: http://realgoodexperiment.blogspot.com/
Creative: (Mono)
Art Director: (Mono)
Writer: (Mono)
Designer: (Mono)
Production Company: (Supermarche)
Director/Editor: Andrew Zuchero (Supermarche)
Co-Editor: Zac Stuart-Pointer (Supermarche)
Technology: (Tellart)
Music Company: (No.ware Music)
Music Composer: Juan Pieczanski (Freelance)

English Synopsis
Blu Dot is an award-winning creator of modern furniture. But awareness of the brand was limited. So we took to the streets. Inspired by the New York City culture of curb-mining or picking up furniture from the street, we devised an experiment. We placed 25 of Blu Dot’s Real Good Chairs all over Manhattan, free to take. The catch: we enabled the chairs with GPS to see where they’d go. The two-day multimedia experiment featured a website with real-time tracking, Twitter feeds, and a documentary that revealed the whereabouts of the chairs and told the story of their new owners.