Blue Cross Print Reverse Poems, 2 by Serviceplan Munich

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Reverse Poems, 2

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Germany
Agency Serviceplan Munich
Chief Creative Officer Alexander Schill
Executive Creative Director Matthias Harbeck, Till Hohmann, Sandra Loibl
Art Director Franziska Ströhle
Senior Art Director Matthias Jester-Pfadt
Senior Copywriter Dr. Sebastian Wolf
Illustrator Frank Gräfe
Released October 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Blue Cross
Agency: Serviceplan
Geo: Germany
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck, Till Hohmann, Sandra Loibl
Creative Director Text: Christoph Bohlender
Senior Copywriter: Dr. Sebastian Wolf
Art Director: Franziska Ströhle
Senior Art Director: Matthias Jester-Pfadt
Account Director: Florian Trebus
Account Manager: Ricarda Jacob
Illustrator: Frank Gräfe
Published: October 2017
About 20.5 Million Germans suffer from or are close to an addiction. Blue Cross helps these people. Yet, too few know about Blue Cross. Our solution: We employed an extraordinary copy-mechanics – Reverse Poems. Read top-down they speak from the addict’s perspective. Yet, read bottom-up the same copy speaks from the cured addict’s perspective. The message: with Blue Cross you can turn your life from negative to positive. Result: website traffic increased by over 200%. And 80% more addicts sought help at Blue Cross.