Mercedes-Benz Blue Tec: Stories In Oil by BBDO Proximity Stuttgart for Mercedes-Benz

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Mercedes-Benz Blue Tec: Stories In Oil

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Media Print, Magazine & Newspaper
Market Germany
Agency BBDO Proximity Stuttgart
Released October 2008

Awards

London International Awards 2008
Design - Silver

Credits & Description

Corporate Name of Client: Mercedes-Benz Trucks; Sales Germany
Agency: BBDO Stuttgart, Stuttgart
Chief Creative Officer: Armin Jochum
Creative Directors: Friedrich Tromm/Stefan Nagel
Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski
Art Director: Sebastian Gaissert
Illustrator: Sebastian Gaissert
Client Consulting : Andreas Rauscher/Caroline Schäufele

Basic description of the project:
Objective: BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“ Target group: Specialist journalists, haulers, fleet managers