BMW: KID by Ogilvy & Mather Guatemala for BMW

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Industry Cars
Media Print, Magazine & Newspaper
Market Guatemala
Agency Ogilvy & Mather Guatemala
Creative Director Miguel Mayen, Herberth Monterroso Ogilvy
Art Director Christina Irving-Bell, Fernando Mira, Cecilia Sagastume
Copywriter Otto Gramajo
Photographer Alfredo Artiga Ogilvy
Account Supervisor Tete Del Cid
Released October 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: EXCEL AUTOMOTRIZ
Product/Service: BMW REVERSE SENSORS
Agency: OGILVY GUATEMALA
Type Of Ad: Newspaper
Date of First Appearance: Jun 30 2010
Entrant Company: OGILVY GUATEMALA, GUATEMALA
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso/Miguel Mayen
Copywriter: Otto Gramajo
Art Director: Christina Irving-Bell/Cecilia Sagastume/Fernando Mira
Photographer: Alfredo Artiga
Account Supervisor: Tete Del Cid
Advertiser's Supervisor: Walter Samayoa
Account Manager: Antonieta Contreras
Planner: Maria Andrea Salvado

English Translation of Main Headlines
WATCH OUT FOR THE BOY WITH SWEATER AND SCARF
BMW with Reverse Sensors

The Print Ad titled BMW: KID was done by Ogilvy & Mather Guatemala advertising agency for product: BMW 1 Series (brand: BMW) in Guatemala. It was released in Oct 2011.