GREEN by Interone Germany for BMW

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GREEN

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Interone Germany
Executive Creative Director Thomas Pakull, Marco Mehrwald
Creative Director Stefan Wurster
Art Director Christopher Grouls
Copywriter Timm Schroeder, Benjamin Luettgen
Account Supervisor Andreas Ernst
Released January 2011

Credits & Description

Category: Cars
Advertiser: BMW
Product/Service: BMW 320D ED
Agency: INTERONE
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Jan 17 2011
Entrant Company: INTERONE, Munich, GERMANY
Executive Creative Director: Marco Mehrwald/Thomas Pakull
Creative Director: Stefan Wurster
Copywriter: Timm Schroeder/Benjamin Luettgen
Art Director: Christopher Grouls
Account Supervisor: Andreas Ernst
Advertiser's Supervisor: Wolfgang Breyer
Account Manager: Andrea Boettcher
Other Credits: Agency Producer: Jens Pastyrik/Final Artwork Producer: Max Ploetz/Andre Thamerus

English Translation of Main Headlines
Translation Headline:
The same in green.

Translation Subline:
The most efficient car in its class:
The BMW 320d Efficient Dynamics Edition.

Description:
„The same in green“ is a common German idiom meaning „pretty much the same”. In its general use “green” has no further connotation. In this context we used the phrase to create a twist between the green heart of the BMW 320d Efficient Dynamics Edition and its white body, which isn’t different to other BMW 3 series models.