BMW: Fast Asleep (poster, night version) by Baldwin& for BMW

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BMW: Fast Asleep (poster, night version)

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency Baldwin&
Creative Director Philip Marchington, Bob Ranew, Lisa Shimotakahara, David Baldwin
Art Director Paul Tuorto
Copywriter Chad Temples
Released September 2012

Credits & Description

Category: Automotive
Brand: BMW Golf
Agency: Baldwin&
Country: United States of America
To encourage PGA Tour golf pros to race-drive a BMW, a 2' x 3' glow-in-the-dark poster is mounted over their hotel beds. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMWâM car logo. At night, headlights shine in green and copy reads, âDonât count sheep. Count RPMs.â Body adds, âTo reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge.â

Category: Automotive
Client: BMW Golf
Agency: Baldwin&
Country: United States of America
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples