BMW Print BMW: Lamb by Publicis Mexico

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BMW: Lamb

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Industry Cars
Media Print, Magazine & Newspaper
Market Mexico
Agency Publicis Mexico
Art Director Agustin Esteban, Leonardo Corrales
Copywriter Antonio Montero
Photographer Diego Arrigoni
Account Supervisor Atria Medina
Released May 2012

Credits & Description

Media: Print
Geo: Mexico
Category: Automotive
Agency: Publicis
Brand: BMW
To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina