BMW Print The Fastest Christmas Song in the World by DraftFCB Zurich

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The Fastest Christmas Song in the World

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Industry Cars
Media Print, Magazine & Newspaper
Market Switzerland
Agency DraftFCB Zurich
Director Götz Hudelmaier
Executive Creative Director Dennis Lück
Art Director Stephanie Lang, Christoff Strukamp
Copywriter Maximilian Kortmann
Production Fraqment
Production Pumpkin Film
Released December 2012

Credits & Description

What a better and funnier way to close the year than with BMW's new holiday greeting.This year, Draftfcb in Zurich and BMW Switzerland lived up to their concept of fast with "The Fastest Christmas Song in the World".BMW customers have received a holiday greeting playing a peculiar sounding Christmas carol. They can find out why the song sounds so odd by scanning the card's QR code or by clicking on the link fastestchristmassong.ch.The site leads to a clip showing the action packed performance: the powerful new BMW M135i, driven around a track at breakneck speed by BMW DTM professional driver Martin Tomczyk, carried passengers from the Zurich Acappella Group. The BMW, which was turned into a mobile sound studio for the performance, captured the groupâs effort to sing while their hearts were in their mouths during the exhilarating drive.After less than a week, BMW's holiday greetings have already been watched more than 360,000 times and you can visit fastestchristmassong.ch to hear how "Jingle Bells" sounds in a 320 horsepower sleigh.

Category: Automotive
URL: http://fastestchristmassong.ch/
Client: BMW Switzerland
Agency: Draftfcb Zurich
Production: Pumpkin Film AG
Country: Switzerland
Director: Götz Hudelmaier
Executive Creative Director: Dennis Lück
Art Director: Stephanie Lang
Art Director: christoff strukamp
Copywriter: Maximilian Kortmann
Consultant: Sandra Kopplin
Post production: Fraqment
Online: Sebastian Palka, Nikita Loges, Stephan Fühner, drei elemente gmbh