MINI Print STAPLES SLALOM by Crispin Porter + Bogusky Miami

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Miami
Released September 2003


One Show 2003
Print & Other Magazine Color: Single (Full Page or Spread) Gold

Credits & Description

This idea depended on Rolling Stone and Autoweek agreeing to bind with orange staples.
Our media department made it happen.
Title "Staple Slalom"
Agency Crispin Porter + Bogusky
City Miami
Advertiser BMW
Brand Name MINI Cooper
Product Name Mini Cooper
Business Sector Compact & Small Cars
Date of First Publication 2002
Market United States
Country of Production United States
Language English
Type Magazine
Tagline Let's Motor.
Art Director Andrew Keller
Copywriter Bill Wright
Photographer Sebastian Gray