BMW Print Life Rolls On by Proximity Bangkok

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Life Rolls On

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Industry Cars
Media Print, Magazine & Newspaper
Market Thailand
Agency Proximity Bangkok
Executive Creative Director Suthisak Sucharittanonta
Creative Director Tony Y. Hong
Art Director Choedchit Koedkietpong
Copywriter Peter Vaughn-Yves Oh
Released March 2013

Credits & Description

BBDO Proximity, Bangkok wanted to communicate the benefit and effectiveness of BMW Runflat Tires to consumers in a subtle yet interesting way and we did that with the help of a simple rusty nail. The perpetrator of flat tires all around the world. From afar, all people see is a rusty nail, but as they get closer they notice an intricate visual in the rust. showing a car's journey from left to right, uninterrupted by a flat (the nail) because with BMW Runflat Tires, Life Rolls On.
Category: Automotive
Client: BMW Thailand
Country: Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Tony Y. Hong
Art Director: Choedchit Koedkietpong
Copywriter: Peter Oh
Retouch: Phurin Phongchokdeelert (denkrab co., ltd.)