|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Suthisak Sucharittanonta|
|Creative Director||Tony Y. Hong|
|Art Director||Choedchit Koedkietpong|
|Copywriter||Peter Vaughn-Yves Oh|
Credits & Description
BBDO Proximity, Bangkok wanted to communicate the benefit and effectiveness of BMW Runflat Tires to consumers in a subtle yet interesting way and we did that with the help of a simple rusty nail. The perpetrator of flat tires all around the world. From afar, all people see is a rusty nail, but as they get closer they notice an intricate visual in the rust. showing a car's journey from left to right, uninterrupted by a flat (the nail) because with BMW Runflat Tires, Life Rolls On.