Car by Publicis Conseil Paris for BNP Paribas Open

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market France
Agency Publicis Conseil Paris
Copywriter Simon Dhamelincourt
Released June 2013

Credits & Description

Publicis Conseil created a new campaign for BNP Paribas "Séance Radio" :
BNP Paribas and film: a love story that began over 20 years ago. The bank is supporting the Cannes Film Festival’s Directors’ Fortnight, the Festival Cinéma Télérama, the Grand Lyon Film Festival and many other festivals across France.
In 2004, BNP Paribas established a partnership with the National Federation of French Cinemas (FNCF) to promote and support film in France. This partnership led to the creation of La Rentrée du Cinéma, which offered special rates to moviegoers. In 2007, BNP Paribas decided to increase its commitment to the FNCF by becoming the exclusive partner to 3 major film events organised over the year in all French cinemas: Le Printemps du Cinéma in March, La Fête du Cinéma in June and, since 2011, La Rentrée du Cinéma BNP Paribas in September.
In order to share their passion with as many people as possible, BNP Paribas launched ‘Séance Radio’, an Internet radio station for all types of film! To hear about cinema wherever you are, go to seanceradio.com for musical programming that is solely dedicated to film, exclusive reviews and all of the latest news on cinema.
This print campaign designed by Publicis Conseil and made up of 5 visuals is therefore based upon the joining of these two worlds, and how to show the Internet radio station’s and BNP Paribas’ dedication to cinema.
BNP Paribas « Séance Radio»
BNP Paribas : 
Antoine Sire, Elodie Dufrane, Charlotte Thomine-Desmazures, Marion Le Fur, Charlie Boillot 
Publicis Conseil :
Chief Creative Officer : Olivier Altmann
Creative Directors: Nicolas Schmitt, Gérald Schmite
Copywriter : Simon Dhamelincourt
Art director : Quentin Schweitzer  
Account managers : César Croze, Caroline Darmon, Ludovic Chevallier, Marine Garcia
Media plan : Press