BCF/ Boating Camping Fishing Print Cod by SapientNitro Brisbane


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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market Australia
Agency SapientNitro Brisbane
Creative Director Ralph Barnett
Art Director Sarah Chernishov
Copywriter Jon Pickersgill
Photographer Erik Williamson
Released January 2013

Credits & Description

Category: Entertainment & leisure
Brand: BCF
Agency: SapientNitro
Country: Australia
Australian oceans scared fishless by retailer BCF and SapientNitro. The under-performing Australian retail market has been a big win for Australian fish â swimming unfettered through Aussie estuaries, reefs and beaches as we cut back on leisure spending.While some retailers wallowed with sadness, leisure retailer BCF, via SapientNitro, struck fear into the hearts of fish with this cheeky retail campaign delivered to entice Aussie fishermen back into the water.Fish be afraid!

Category: Entertainment & leisure
Client: BCF
Agency: SapientNitro
Country: Australia
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill
Agency Producer: Melissa Ashman
Photographer: Erik Williamson
Retoucher: Derek Leong
Account team: Cassie Poiner
Account team: Glenn Price