GO TO HELL by DDB Stockholm for Papercut Shop

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GO TO HELL

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Industry Book store
Media Print, Magazine & Newspaper
Market Sweden
Agency DDB Stockholm
Art Director Fredrik Simonsson
Copywriter Magnus Jakobsson
Released July 2011

Credits & Description

Category: Retail Stores
Advertiser: PAPERCUT SHOP
Product/Service: MAGAZINES, FILMS AND BOOKS
Agency: DDB STOCKHOLM
Creative Director: Magnus Jakobsson/Fredrik Simonsson
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Other Credits: Graphic Designer: Patrik Pagréus

English Translation of Main Headlines
How do you market a book about satanic rock in Sweden? Can you ask as the customers to go to hell? Yes, for once in a lifetime, you can.