BOONEOAKLEY by BooneOakley Charlotte for BOONEOAKLEY

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BOONEOAKLEY

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market United States
Agency BooneOakley Charlotte
Creative Director John Boone, David Oakley
Art Director Ryan Holland
Copywriter Jim Robbins
Producer Craig Jelniker
Released May 2009

Credits & Description

Category: Advertising & Media
Advertiser: BOONEOAKLEY
Product/Service: ADVERTISING AGENCY
Agency: BOONEOAKLEY
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: BOONEOAKLEY, Charlotte, USA
Entry URL: http://www.booneoakley.com
Copywriter: Jim Robbins (BooneOakley)
Art Director: Ryan Holland (BooneOakley)
Interactive Director: Bill Allen (BooneOakley)
Producer: Craig Jelniker (BooneOakley)
Creative Director: John Boone (BooneOakley)
Creative Director: David Oakley (BooneOakley)

English Synopsis
At BooneOakley, we always try to find innovative ways to tell a brand’s story. So when the time came to tell our own, we made our website a network of interactive videos on YouTube. The videos were linked together using clickable YouTube annotations. This allowed us to show our work and personality in a dynamic new way. Instead of just posting an agency manifesto, we could show people who we are through a series of animated stories.