Bosch Print Iceberg, 2 by DDB Berlin

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Iceberg, 2

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Industry Electronic Devices & Home Appliances, Refrigerators
Media Print, Magazine & Newspaper
Market Germany
Agency DDB Berlin
Released May 2012

Awards

Epica Awards 2012
Press Ad Homes, Furnishings & Appliances Gold

Credits & Description

Agency (city): DDB Tribal Berlin
Creative Director(s): Bastian Meneses von Arnim, Daniel Bödeker
Copywriter(s): Daniel Bödeker, Mario Loncar
Art Director(s): Veit Moeller, Mario Loncar
Photographer(s): Szymon Plewa
Digital Artwork: Post Production/ Graphic: Michail Paderin
Account Manager: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann
Art Buyer: Susanne Kreft
Idea: Mario Loncar
Chief Creative Officer:: Eric Schoeffler
Short explanation
Solution
A simple yet convincing thought: If you have icebergs in your fridge they are missing somewhere else. Because wasted energy raises our output of carbon dioxide, which raises the temperature and causes the icebergs to melt. To dramatize this fact, we photographed frozen freezer compartments in a documentary look to make them appear like arctic landscapes.
Scale and location
The ads where published as photo spreads in newspapers and magazines. 2-5 pictures of icebergs where followed by the closure with the Bosch product and it’s benefit, revealing what at first sight seemed to be a beautiful arctic photo documentation. In addition we published posters and billboards.
Description
Raise general awareness for the fact, that a new Bosch freezer with NoFrost-Technology saves a lot of energy and is good for the environment. Thanks to the NoFrost-Technology, that prevents ice build-up in the freezer compartment – unlike many common fridges. This saves energy in the long term, because most people do not defrost often enough. It’s an annoying task after all