Bosch Print Icebergs, 3 by DDB Berlin

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Icebergs, 3

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Industry Electronic Devices & Home Appliances, Refrigerators
Media Print, Magazine & Newspaper
Market Germany
Agency DDB Berlin
Executive Creative Director Bastian Meneses Von Arnim
Creative Director Daniel Bödeker
Art Director Mario Loncar, Veit Möller
Copywriter Daniel Bödeker, Mario Loncar
Released November 2012

Credits & Description

Media: Print
Geo: Germany
Category: Electronics & Technology
Agency: DDB
Brand: Bosch
Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann