Boursorama Print Pink Week-end, 1 [FR] by Buzzman Paris

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Pink Week-end, 1 [FR]

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market France
Agency Buzzman Paris
Executive Creative Director Georges Mohammed Cherif
Art Director Victor Sidoroff, Mickael Krikorian
Copywriter Victor Sidoroff, Mickael Krikorian
Released November 2017

Credits & Description

Category: Finance
Media: Print
Brand: Boursorama
Agency: Buzzman
Geo: France
Advertising Agency: Buzzman, France
President / Executive Creative Director: Georges Mohammed-Chérif
Managing Director: Julien Levilain
Artistic Directors/ Copywriters: Mickael Krikorian, Victor Sidoroff
Assistant Artistic Director: Gianni Leotta
Assistant Copywriter: Romuald Mevaere
Head of Account: Bénédicte Muller
Vice: President Thomas Granger
Account Director: Laura Quiles
Account Executive: Lola Pegoraro
Strategic Planner: Clément Scherrer
Head of Social Media: Julien Scaglione
Head of PR / Communication: Amélie Juillet
PR / Communication Assistants: Julie Claeyman, Suzanne Langlais
Head of Digital Production: François Phan
Digital Production: Renaud Lacassagne
Print Production: Dee Perryman
BOURSORAMA BANQUE
Managing Director Benoît Grisoni
Deputy Managing Director Aurore Gaspar
Marketing & Portal Director Xavier Prin
Marketing & Digital Communication Director Stéphanie Demmerlé
Brand Manager Tounsia Amrani
Brand Communications Officer May Khalil
Brand Communications Officer Alice Mazeyrat
Published: December 2017
Synopsis:
TO COUNTER AD BLOCKERS, BOURSORAMA BANK PRINTS BANNER ADS IN A NATIONAL PRESS CAMPAIGN IN FRANCE.
During 3 days from November 24th to November 27th, Boursorama Bank launches a new cash gift for its new clients : they receive 130€ when they open a new bank account.
Unfortunately, ad blockers users wouldn’t be able to see this new special offer through our national banner ad campaign.
Facing the growing use of ad blockers, Boursorama Bank decided to help ad blockers users, so they couldn’t miss this offer.
This is why Boursorama Bank launched the first banner ad campaign printed in the press.
The banner ads have been printed in three of the largest French newspapers from November 24th to November 27th and will be supported by a web facility.