Braise Local Food Print SQUASH SEAT by Cramer-Krasselt

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Industry Grocery and Other foods
Media Print, Magazine & Newspaper
Market United States
Agency Cramer-Krasselt
Executive Creative Director Chris Jacobs Agency
Creative Director Todd Stone
Art Director Josiah Werning
Copywriter Todd Stone
Photographer Shawn Holpfer, Josiah Werning
Released August 2011


FAB Awards 2012
Poster / Outdoor Green Organic/Sustainable FAB Award

Credits & Description

Category: Posters
Product/Service: TOUR DE FARMS
Executive Creative Director: Chris Jacobs (Cramer-Krasselt)
Creative Director: Todd Stone (Cramer-Krasselt)
Art Director: Shawn Holpfer (Cramer-Krasselt)
Art Director: Josiah Werning (Cramer-Krasselt)
Copywriter: Todd Stone (Cramer-Krasselt)
Photographer: Shawn Holpfer (Cramer-Krasselt)
Photographer: Josiah Werning (Cramer-Krasselt)
Media placement: Poster - All over Milwaukee - August 1st, 2011 - September

Describe the brief from the client
Help us increase awareness for our Tour de Farms bicycle ride.

Describe the challenges and key objectives
Build awareness. The challenge is getting people on their bicycles to experience food grown locally.

Describe how you arrived at the final design
We wanted to bring together the elements of an elegant bicycle, hand craftsmanship, and organic foods.

Give some indication of how successful the outcome was in the market
The event sold out. The client had displayed the posters prominently in their restaurant.