Bear by BBDO Dusseldorf for Braun

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Bear

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Industry Electronic Devices & Home Appliances, Shaving
Media Print, Magazine & Newspaper
Market Germany
Agency BBDO Dusseldorf
Art Director Martino Monti
Copywriter Schakir Islamow
Illustrator Rive Gauche
Released May 2014

Credits & Description

Brand: Braun
Media: Print
Category: Electronics & Technology
Category: Cosmetics & toiletries
Agency: BBDO
Geo: Germany
Braun: Bear
Tame the beast.
When left untrimmed, nose hair can grow in an embarrassingly untamed manner. With this campaign, Braun represented the look and feel of overly grown hair by visualizing the growth as a hairy beast within the nasal cavity.
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Managing Directors: Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck
Creative Directors: Olaf Reyes, Cass Zawadowski
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustrator: Rive Gauche
Art Buying: Birgit Paulat
Account Team: Sue Nisbet, Peter Tall
Published: April 2014