Braun Print Ghetto Blaster by BBDO Dusseldorf

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Ghetto Blaster

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Germany
Agency BBDO Dusseldorf
Creative Director Olaf Reys
Copywriter Michael Funk
Released June 2013

Credits & Description

Media: Print
Category: Personal accessories
Agency: BBDO
Brand: Braun
Geo: Europe, Germany
Sounds like you need an ear trimmer.
Braun Exact Series EN10.
The sound of music is one of the greatest experiences in life. One that is often taken for granted. The real beauty of music lies in good sound quality, that could be damaged by unwanted ear hair. Muted and fuzzy sound can be the result. To make people aware of this problem and their need for an ear trimmer, we visualised hairy sound, encouraging people to free their ears, get rid of these unwanted hairs and enjoy the undistorted beauty of pure sound.
Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Ashleigh West, Sebastian Steinhoff
Copywriter: Michael Funk
Published: April 2013