UNICEF (United Nations International Children’s Emergency Fund) Print ROUND by Y&R Beijing

ROUND

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Industry Charities, Foundations, Volunteers, Against Cancer, Human Rights
Media Print, Magazine & Newspaper
Market China
Agency Y&R Beijing
Creative Director Chen Lei
Art Director Ronnie Wu, Kweichee Lam, Nils Andersson, Chen Mo, Jianjun Geng
Copywriter Donghai Liu, Gao Han
Account Supervisor Charles Sampson
Released April 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: UNICEF CHINA
Product/Service: BREAST IS BEST
Agency: Y&R BEIJING, CHINA
Executive Creative Director: Nils Andersson
Creative Director: Ronnie Wu/Donghai Liu/Chen Lei
Copywriter: Donghai Liu/Gao Han/Nils Andersson
Art Director: Chen Mo/Jianjun Geng/Ronnie Wu/Nils Andersson
Account Supervisor: Charles Sampson
Other Credits: Designer: Chen Mo/Jianjun Geng
Published: April 2013