Chocolate by Lowe Singapore for Breeze

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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Singapore
Agency Lowe Singapore
Creative Director Lisa Glasgow
Art Director Liong Khoon Kiat, Loh Seow Khian
Photographer Jeremy Wong
Released June 2012


One Show 2013
One Show Collateral / Posters - Campaign Merit
One Show Out Of Home / Billboards - Campaign Merit

Credits & Description

Category: Household, garden & pets
Brand: Unilever/ Breeze Liquid
Agency: Lowe Singapore
Country: Singapore
Over the years, stains have become far more complex and tougher to remove. So, whereas chocolate used to be made mainly from milk and cocoa, today itâs a complicated blend of preservatives, enhancers and dyes. To illustrate this, Lowe, Singapore designed a series of posters and press ads, showing the progression of how stains have evolved.
Category: Household, garden & pets
Client: Unilever
Agency: Lowe Singapore
Country: Singapore
Campaign file: Download campaign file
Chief Creative Officer: Dominic Stallard
Chief Creative Officer: Clinton Manson
Creative Director: Lisa Glasgow
Art Director: Liong Khoon Kiat
Art Director: Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong (Nemesis Picture)
Retoucher: Suon Oon (Wishing Well)