Orange Juice by Lowe Singapore for Breeze

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Orange Juice

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Industry Washing powders & Detergents, Washing Machines
Media Print, Magazine & Newspaper
Market Singapore
Agency Lowe Singapore
Creative Director Lisa Glasgow
Art Director Liong Khoon Kiat, Loh Seow Khian
Photographer Jeremy Wong
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Household Gold

Credits & Description

Category: Household, garden & pets
Brand: Unilever/ Breeze Liquid
Agency: Lowe Singapore
Country: Singapore
Over the years, stains have become far more complex and tougher to remove. So, whereas chocolate used to be made mainly from milk and cocoa, today itâs a complicated blend of preservatives, enhancers and dyes. To illustrate this, we designed a series of posters and press ads, showing the progression of how stains have evolved.
Category: Household, garden & pets
Client: Unilever
Agency: Lowe Singapore
Country: Singapore
Chief Creative Officer: Dominic Stallard
Chief Creative Officer: Clinton Manson
Creative Director: Lisa Glasgow
Art Director: Liong Khoon Kiat
Art Director: Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong (Nemesis Picture)
Retoucher: Suon Oon (Wishing Well)