Bridge to Brisbane: Hero Time by Junior Brisbane for News Queensland

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Bridge to Brisbane: Hero Time

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Australia
Agency Junior Brisbane
Art Director Simon Buutveld
Copywriter Kirsten Twigg
Released July 2012

Credits & Description

Category: Charities & appeals
Brand: News Queensland
Agency: Junior, Brisbane
Country: Australia
Every year around 40,000 people take part in the Bridge to Brisbane fun run, but the charitable raise is relatively modest. Time to put fundraising back on the agenda. So Junior created Hero Time. For every dollar you raise for charity, you get one second off your finishing time. Raise $100, get 100 seconds off. You get the idea. So time, moneyâ¦. this year it all counts.

Category: Charities & appeals
URL: http://www.bridgetobrisbane.com.au/
Client: News Queensland
Agency: Junior, Brisbane
Country: Australia
CD/Copywriter: Jonathan Drapes
Copywriter: kirsten twigg
Art Director: Simon Buutveld