Britanico Print Ray by Y&R Lima

Ray

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Industry Language schools
Media Print, Magazine & Newspaper
Market Peru
Agency Y&R Lima
Executive Creative Director Flavio Pantigoso
Creative Director Daniel De Leon Tanner
Art Director Alejandro Muñoz Bottas
Copywriter Gino Bernabè
Released February 2013

Credits & Description

Britanico is the English Institute for students whose mother language is Spanish -and "Desierto", "Jarra" "Utensilio" and "Rayo" are the Spanish words for "Desert", "Jar", "Utensil" and "Ray".
The ads by Y&R Lima "make use" of the letters of the logo in order to turn those English words into Spanish and set the concept Britanico English Institute. What your English needs to be understood.â
Category: Education
Client: Británico
Agency: Y&R Lima
Country: Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabè
Art Director: Alejandro Bottas
Head of Art: Christian Sánchez
Account Director: Carla Wilson
Account team: Anne Achata
Client Approval: Cecilia Krüger