THE HERO by DraftFCB Stockholm for RADIOTJÄNST

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THE HERO

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Sweden
Agency DraftFCB Stockholm
Director Max Vitali
Creative Director Anders Dalenius
Art Director Andreas Englund
Copywriter Jesper Eronn
Released November 2009

Credits & Description

Category: Viral Marketing
Advertiser: RADIOTJÄNST
Product/Service: BROADCASTING TAX PAYMENT AWARENESS
Agency: DRAFTFCB
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: DRAFTFCB , Stockholm, SWEDEN
Entry URL: http://www.en.tackfilm.se/viral/
Art Director: Andreas Englund (Draftfcb)
Copywriter: Jesper Eronn (Draftfcb)
Creative Director: Anders Dalenius (Draftfcb)
Director: Max Vitali (Callboy)
Agency Producer: Markus Ahlm (Colony)
Account Executive: Per Hellberg (Draftfcb)
Film Producer: Mattias Coldén (Callboy)
Web Production Manager: Johan Brandström (Sto.pp)
Interactive Art Director: Martin Lydén (Sto.pp)
Web Developer: Norbert Tabul (Sto.pp)
Post Producer: Katrin Hjelm (Sto.pp)
Executive Visual Effects Artist: Crawford Reiley (Sto.pp)
Music: David Engellau
Editing: Johan Wiik (Callboy)
Flash Developer: Johan Åhman (Sto.pp)
Flash Developer: Robert Badas (Sto.pp)
3D: Arvid Björn (Sto.pp)
3D: Johannes Carlsten (Sto.pp)
Matte Painting: Marko Ljubez (Sto.pp)
Account Manager: Marina Floresjö (Draftfcb)

English Synopsis
A web based viral application that allows you to upload a picture of yourself or someone you know and then have said picture rendered in a movie. In the movie you or your friend will then see the entire world celebrate you as a hero because you are paying your TV broadcasting fee (and by doing this you help safeguarding the free word in Swedish public service). After the movie has played you are given the option to apply for starting to pay your broadcasting fee and/or send your movie as a link to someone you know.