Bucharest's City Police Print Bucharest's City Police: Armless by Publicis Bucharest

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Bucharest's City Police: Armless

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Creative Director Capanescu Razvan
Art Director Bogdan Nestor
Copywriter Razvan Soare
Photographer Cosmin Gogu
Released September 2010

Credits & Description

This is you while texting and driving.
Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves using the phone while driving.
Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
Published: September 2010