Bucharest's City Police: Woman by Publicis Bucharest for Bucharest's City Police

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Bucharest's City Police: Woman

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Industry Government & Other Authorities, Political/Religious/Trade Organizations
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Art Director Irina Stoleru
Copywriter Otilia Coman
Photographer Carioca Studio
Account Supervisor Bogdan Voina
Released April 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: BUCHAREST’S CITY POLICE
Product/Service: BUCHAREST’S CITY POLICE/PUBLIC AWARENESS
Agency: PUBLICIS BUCHAREST
Chief Creative Officer: Razvan Capanescu
Copywriter: Otilia Coman
Art Director: Irina Stoleru
Photographer: Carioca Studio
Account Supervisor: Bogdan Voina
Other Credits: Retoucher: Carioca Studio

English Translation of Main Headlines
Many people believe that giving money to beggars will really help them. In fact, beggars are only toys in hands of delinquents who take advantage of them, making from begging a real business. The Romanian Police wants to discourage begging, informing people about the cruel reality and offering a chance, in a special program, to those who really want to help.
Giving money to beggars it’s giving money to the mobster who exploits their misery.

Ambient Execution Description
Many people believe that giving money to beggars will really help them. In fact, beggars are only toys in hands of delinquents who take advantage of them, making from begging a real business. The Romanian Police wants to discourage begging, informing people about the cruel reality and offering a chance, in a special program, to those who really want to help.
Giving money to beggars it’s giving money to the mobster who exploits their misery.