Budweiser: Bar by Kaspen/Jung von Matt Prague for Budweiser

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Czech Republic
Agency Kaspen/Jung von Matt Prague
Released February 2011

Awards

Eurobest 2011
Print Drinks Bronze Campaign

Credits & Description

Product and services category:
Budweiser Budvar
Entry Series:
When this is the average Czech girl who the hell needs Alcohol
Registrant:
KASPEN / JUNG V. MATT
Country:
CZECH REPUBLIC
Brand name:
Budweiser Budvar Non Alcoholic
Advertiser:
Budejovicky Budvar, national corporation
Advertising agency, city:
Kaspen / Jung von Matt a.s., Prague
Art director:
Troy Palmer
Copywriter:
Dora Pruzincova
Creative director:
Lester Tullett
Photographer:
Miro Minarovych
Project manager:
Lubos Jahoda
Production company:
Pintlich
Creative idea explanation:
This campaign which ran in men's Maxim magazine took a completely new view to non alcohol beer. It played on the well known insight, that the Czech Republic is filled with beautiful girls. In fact even the average Czech girl is pretty attractive. So, why normally you would need to drink alcoholic beer to make girls look more attractive, in the Czech republic, you just don't need it.

The Print Ad titled Budweiser: Bar was done by Kaspen/Jung von Matt Prague advertising agency for product: Budweiser Beer (brand: Budweiser) in Czech Republic. It was released in Feb 2011.