Bugles Print Plastic by Cossette Toronto, Untitled Films

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Industry Confectionery & snacks, Chips
Media Print, Magazine & Newspaper
Market Canada
Agency Cossette Toronto
Art Director Greg Kouts, Daniel Vendramin
Copywriter Anthony Atkinson
Agency Untitled Films
Director Curtis Wehrfritz
Editor Aaron Dark
Service Agency School Editing
Released February 2013

Credits & Description

Media: Print
Category: Confectionery & Snacks
Client: General Mills
Brand: Bugles
Campaign Title: The Game That You Can Eat
Spot Titles: The Game That You Can Eat, Chess 'Its, Toss 'Ems, Act 'Ems, Dress 'Ups, Stack 'Ems
Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!
Agency: Cossette, Toronto
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Director: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen
Production Company: Untitled Films
Director: Curtis Wehrfritz
Director of Photography: Justin Beattie
Executive Producer: Chilo Fletcher
Line Producer: Rosalyn Hegan
Post Production: School Editing
Editor: Aaron Dark
Colourist: Eric Whipp (Alter Ego)
Audio/Music: Eggplant