Builder Homesite, INC: Don't buy a to-do. Buy new. "Leak" by GSD&M Austin for Builder Homesite

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Builder Homesite, INC: Don't buy a to-do. Buy new. "Leak"

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market United States
Agency GSD&M Austin
Executive Creative Director Jay Russell
Released November 2012

Credits & Description

Category: Household, garden & pets
Brand: Builder Homesite, INC
Agency: GSD&M Austin, TX
Are you shopping for a new home? Or is it really just a new-to-you home? A home that is full of someone elseâs problems can quickly become a list of compromises and to-dos. In GSD&Mâs first work for Builder Homesite, Inc., the new brand platform looks at what the real meaning of âNEWâ is when purchasing a home. Through various media efforts, the âDonât buy a to-do. Buy new.â campaign proves only new construction gives you a home that is ready to be lived in with the newest technology, amenities and worry-free assurances.

Category: Household, garden & pets
Client: Builder Homesite, INC
Agency: GSD&M Austin, TX
Executive Creative Director: Jay Russell
Group Creative Director: Glen Sheehan
Associate CD / Art Director: Barry Brothers
Associate CD / Art Director: Shane Starr
Associate CD / Copywriter: Nicole DuMouchel Davis
Account Service: Sam Bennett, Candace Davis
Experience and Insights: Shannon Schulz