Butterfly by Leo Burnett Sydney for Bundaberg

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Butterfly

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Industry Rum
Media Print, Magazine & Newspaper
Market Australia
Agency Leo Burnett Sydney
Creative Director Vince Lagana, Grant Mcaloon, Tim Green
Creative Mike Felix, Matt Swinburne
Producer Jeremy Devilliers
Photographer Andreas Smetana
Typographer Designer Jason Young
Production Revolver
Released August 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
PRESS LOTUS Best of Alcoholic Beverages GRANDE
PRINT CRAFT LOTUS Art Direction SILVER
PRINT CRAFT LOTUS Best Use of Typography SILVER

Credits & Description

Category: Drinks, alcoholic
Brand: Diageo Australia
Agency: Leo Burnett Sydney
Country: Australia
Diageo's brand Bundaberg has launched a new print campaign for Bundaberg Red created by Leo Burnett Sydney featuring the tag-line 'as smooth as life is rough'.
Category: Drinks, alcoholic
Client: Diageo Australia
Agency: Leo Burnett Sydney
Production: Revolver
Country: Australia
Chief Creative Officer: Andy DiLallo
Creative Director: Grant McAloon
Creative Director: Vince Lagana
Creative Director: Tim Green
Creative: Matt Swinburne
Creative: Mike Felix
Producer: Jeremy DeVilliers
Head of Copy: Grant McAloon
Head of Art: Vince Lagana
Account Director: Claire Kesby-smith
Account Director: Sam McGown
Account Director: Suz Rundle
Photographer: Andreas Smetana
Typographer: Jason Young
Client Services Director: Peter Bosilkovski
Client: Matthew Bruhn â Diageo