Bundaberg Print MDC by Leo Burnett Sydney

MDC

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Industry Rum
Media Print, Magazine & Newspaper
Market Australia
Agency Leo Burnett Sydney
Art Director Tim Green
Copywriter Rupert Taylor
Photographer Simon Harsent
Released January 2013

Credits & Description

Category: Drinks, alcoholic
Brand: Diageo Australia
Agency: Leo Burnett Sydney
Country: Australia
"The shot for Masters Distiller's was born out of the idea of craftsmanship, in a world where everything is instantaneous and photographs are taken rather than crafted Leo Burnett, Australia decided to go back to traditional methods that require craft skill and thought. To emulate the craft and care that goes into the Masters Distiller's range we decided to use the 20x24 plate where each image is an original, a one of a kind image on polaroid film, the complexity of the operation of the camera required we slow the process down and craft each shot much in the same way the Masters Distiller's range is produced."


- Simon Harsent

Category: Drinks, alcoholic
Client: Diageo Australia
Agency: Leo Burnett Sydney
Country: Australia
Chief Creative Officer: Andy DiLallo
Creative Director: tim green
Art Director: tim green
Copywriter: Rupert Taylor
Group Account Director: peter bosilkovski
Account Director: Sam McGown
Photographer: Simon Harsent
Print Producer: Jeremy DeVilliers