BEATING FACTS by Plan.net for FRAUEN GEGEN GEWALT

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BEATING FACTS

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Germany
Agency Plan.net
Executive Creative Director Friedrich Von Zitzewitz
Art Director Tobias Pechstein
Copywriter Christian Aussem
Photographer Michael Leiss
Account Supervisor Annika Nagel
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Charities, Not for Profit and Public Information Bronze

Credits & Description

Type of entry: Rich Media Advertising for Mobile Devices
Category: Charities, Not for Profit and Public Information
Advertiser: FRAUEN GEGEN GEWALT
Product/Service: BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
Agency: PLAN.NET Munich, GERMANY
Advertiser FRAUEN GEGEN GEWALT
Product BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
Entrant PLAN.NET Munich, GERMANY
Type of Entry: Rich Media Advertising for Mobile Devices
Category: Charities, Not for Profit and Public Information
Title: BEATING FACTS
Advertiser/Client: FRAUEN GEGEN GEWALT
Product/Service: BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
Entrant Company: PLAN.NET Munich, GERMANY
DM/Advertising Agency: PLAN.NET Munich, GERMANY
2nd DM/Advertising Agency: SERVICEPLAN Munich, GERMANY

Chief Creative Officer: Alexander Schill ()
Executive Creative Director: Friedrich Von Zitzewitz ()
Creative Directors: Markus Maczey/Cornelia Blasy-Steiner ()
Copywriter: Christian Aussem ()
Art Director: Tobias Pechstein ()
Account Supervisor: Annika Nagel ()
Graphic Design: Tanja Glamann ()
Photographer: Michael Leiss ()
Post Production: Martin Bierbaum (Neverest Gmbh/Co. Kg)
Programmer: Stefan Schrader ()

Brief Explanation
As part of the international day against violence towards women in 2011, an iPad advert was inserted within the editorial section of the German VOGUE iPad app.

The swiping mechanism and an embedded video were used to demonstrate that one in every four women in Germany experiences violence.